• HELLO, I'M

    ADAM FREEMAN

  • I LEAD BUSINESSES THAT CONNECT PEOPLE, INFORMATION & DIGITAL

    Transforming for growth

    Co-founder & CEO

    Present role

     

    Freeformers is a workforce tech company, helping companies and teams be more digital. That means we help them move faster, think differently, and increase uptake of their digital products. And for every business person we train, we train a young person for free. We call this one_for1.

    • Helping to grow the business 
    • Leading sales and marketing
    • Leading our international expansion and partnership with Facebook

    NED/Shareholder

    Present role

     

    Metropolis is the most successful independent recording, mastering, creative and production facility in Europe, offering unrivalled services for the entertainment industries.

    • Support CEO and team
    • Strategic planning
    • Investor relations

    Managing Director, EMEA

    2014-2016

     

    Bloomberg Media is the world's most influential business media company. Truly global and multi channel with TV, digital, print and events in the USA, EMEA and APAC.

    • Full P&L
    • Editorial Accountability
    • Commercial Performance
    • Global Leadership team member
    • Direct Reports- Head of TV, Digital Editor, CRO, Publishing Director, COO, CFO

    Mutual Media

    CEO & Founder

    2013-15

     

    Mutual Media's mission is to build a better digital place for people and brands to meet with the launch of a social business model that will
    disrupt the world of advertising.

     

    Ad tech platform (patent pending)

    • Innovative ad interactivity

    • Ad industry angel investors
    • Major Partnerships signed
    • First product was AdPlus

    Executive Director

    2003-2013

     

    The World's leading independent news organisation, encompassing The Guardian and The Observer brands.

     

    Board accountabilities-

    • Day to day company management
    • Product P&L, £400m+
    • Commercial revenues across all territories
    • Digital Strategy
    • Company CSR plans
    • Direct reports - CDO, CMO and CRO
    • 600 staff

    eMagazineshop

    Sales and Marketing Director

    2001-2003

     

    Online magazine subscriptions retailer.

    £5m investment from John Menzies to build a consumer brand and tech platform for publishers.

    • Consumer marketing
    • Ecommerce performance
    • Publisher contracts
  • I'm all about the business of relationships: people can do brilliant things if they are given the right challenge. Business strategy is actually quite simple; fix what is clearly broken; work out what makes your business special and then execute impeccably; and we are back to people again.

  • SEE ME IN ACTION!

    Some recent appearances

    Presenting at Guardian Changing Advertising Summit 2013

    The Guardian's Changing Advertising Summit 2013

    Live interview with on BBC Radio talking to Jason Mohammad

    MediaTel NewsLine

    Click here to read my recent article on MediaTel NewsLine titled "Do people actually care about ads, privacy or control?"

    talent 2017

    ADAM FREEMAN: ‘LET’S LEAVE THE WORLD A BETTER PLACE’
  • Views on Digital Transformation

  • WHO I AM

    Married to my school sweatheart, Andrea.

    We have 3 incredible children (aged 18, 16 and 10) and 1 hairy dog (aged 11)

    Family Man

    A present from my children - all my loves on a page!

    Teddington RFC

    Head Coach, Teddington Youth Rugby Club

    Great to be part of this brilliant initiative

    http://www.speakers4schools.org/speakers/adam-freeman

    UK Board Trustee

    I believe business needs to help the world be a better place and have just joined the Board of United Way. With more than 2.6 million volunteers, 9.6 million donors worldwide, and more than $5 billion raised every year, United Way is the world's largest private donor's network. 

  • Social Feed

    Check out my latest updates!